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Earth Day 2022, Implementing The Circular Economy & How to be Truly Green

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Read this week's latest Hark Friday Five our best energy, technology and IIoT stories and trends.
Hark Friday Five

Earth Day 2022: How an oil spill in the 1960s led to a global movement to protect the environment

CREDIT: Andrew Milligan/PA Wire

The first celebration involved 20 million Americans and shortly afterwards the passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act and many other groundbreaking environmental laws followed. By the nineties, Earth Day had gone global with 200 million people in 141 countries on board, lifting environmental issues onto the world stage. It is now an annual event in over 190 countries and is widely regarded as the beginning of the modern environmental movement.

TED Talk: How to design the circular economy

Teemil, a company we work with to create our merch, has put out this awesome, and incredibly eye-opening Ted Talk. In this, talk you’ll hear about how Teemil developed a sustainable brand and had to fight against the penalisations of opting to use sustainable materials and renewable energy.

“The more we used clean materials, the more we used renewable energy, the more expensive it got; the more we were punished with cost.”

This inspiring story is just the feel-good thing you need to celebrate Earth day!

EU pushes new ‘circular economy’ rules for everyday items

[Christophe Licoppe / EC Audiovisual Service]

We want sustainable products to become the norm on the European market.We take action because the products we use every day need to last for first, second and third-hand users.

EU Green Deal chief Frans Timmermans

On Wednesday, the European Commission responded with proposals that would require products sold in the EU to comply with standards on circularity, meaning they are durable, can be reused, repaired and recycled, and contain recycled materials. The proposals include extending ecodesign beyond energy-related products, tackling unsustainability in textiles and greater consumer protection, including banning vague environmental claims. 

Ecologi unveil carbon-draining billboard in new Earth Day campaign

Here’s a cool one: As part of Ecologi’s new Earth Day campaign “The Power of Possible”, the environmental company has unveiled a carbon-draining billboard on Kingsland Road, Shoreditch. After six weeks, the PVC waste from the billboard will be burnt at high temperatures to generate steam which will then drive a turbine and produce electricity.

What are marketing leaders across the globe doing to promote sustainability, while avoiding the risk of greenwashing?

Short and sweet, this little graphic, found on a Linkedin post from mClub shows how businesses can be truly sustainable – and not just acting like it.

This neat poster by John Grant shows exactly what the rights things to be doing are, in order to cultivate a healthy, green way of working.

And that wraps this week’s Friday Five. Seen one we’ve missed? Let us know on the contact page.

Carlos Nisbet
Carlos Nisbet
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