Our new Chief Commercial Officer, Mike Jeffs, will oversee commercial strategy and business growth through marketing, sales, product development and customer service.
Joining us from senior roles in national digital agencies, Mike isn’t just an expert in commercial strategy, he’s an old friend, working with CEO, Jordan when he was just starting out. One of their first projects saw Jordan, produce a software system capable of monitoring client marketing performance, opening a world of opportunities.
“I have always been intrigued by the possibilities technology can bring us. Joining the team at Hark means that I can be part of shaping the next innovation and help bring the Hark Platform to more people.
The technology industry is at an exciting point and the Hark Platform is at the centre of that. As a cloud-based IoT system it uses real-time data to spot real problems as they happen, something I’m sure we all wish we could do.”
Throughout his career, Mike has implemented strategy across many well-known brands, including Vue Cinemas, Auto Trader and Virgin. Drawing from his previous experience, Mike aims to shape, and scale Hark into one of the industry’s most recognised IoT brands.
Prior to joining the team, Mike held senior roles at Fox Agency and spent 8 years at Kin + Carta owned agency, Edit (formerly Branded3). His remit included Client Service Director and Commercial Director.
“The marketing and tech industries of the North are a fantastic place to be. I’m keen to combine my skills with the excellence of The Hark Platform. By shaping the company’s brand image and industry reputation, I aim to support the platform’s growth as it transits towards new markets and applications.”